Spotify
If you haven’t heard, the online music service Spotify is the latest iteration of an unpopular idea: Paying for music. Whereas other buffet style paid music services such as Napster and Rhapsody were basically debunked as frivolous spending in an era when purchasing music is considered as invaluable as a wisdom tooth, Spotify benefited from anticipation and hype, its progression into the US from Europe delayed by years of legal wrangling with music labels still unsure of any promises of a lucrative online business model.
Being an Anglophile in musical taste, I discovered Spotify a few years ago through the UK music press. I read that the Pet Shop Boys even used Spotify to structure their setlist for their last tour. Like Napster and Rhapsody, Spotify allows you on-demand access to their library of music (15 million tracks, they claim) in Ogg Vorbis format no less. I have never used the other two services, but you need to download a client application to use Spotify. Browser access is unavailable.
As soon as I heard that Spotify was opening up shop in the US, I signed up for entry into their free service which entitles you to 10 hours of advertised subsidized listening per month on a desktop computer. 4.99 bucks a month removes the ads and the time restrictions. 9.99 bucks removes the ads, time restraints, and gives you mobile access via your Android or iOS device. If you enjoy creating mixtapes, you can even share playlists via the Facebook integration.
It’s funny that just a hour ago, I just received the invite for the free service. Being the impatient person I am, I went ahead and went for the 9.99 plan the day Spotify commenced service in the US and I’ve been using it daily since. The aspect I really enjoy so far is the depth of music I have available. Your only limitation is probably your music IQ. Unlike Pandora, there are no genome music project to suggest other artists based on your musical tastes. For the average person, listening to Katy Perry and Bruno Mars on constant rotation is going to probably going to suffice and would probably make Spotify a poor investment if the said person opted for the paid plans. If you are willing to explore past the “What’s New” tab (which basically consists of the usual top 40 fare), exploring Spotify can be quite the adventure. I’ve spent some time exploring some acts I’ve read about in the NME like Mirrors and Friendly Fires. I’m not at all interested in listening to the Glee soundtracks, but it’s somewhat reassuring that I can. Whenever. I. want. to.
Like any new tech product, there are bound to be growing pains. While listening to a Deadmau5 track, the over seven minute track would constantly and consistently end around 5 minutes. A Frank Sinatra track included in an introductory USA-themed playlist would not stream as well as Hong Kong Garden from Siouxie and the Banshees. The artist page for the defunct UK 90′s shoegazer group, the Sundays, included two albums from another group called the Sundays.
Even with 15 million tracks, there are still the crucial omissions. The Beatles remain an exclusive iTunes stable. Hall and Oates’s sizable hit-laden library was restricted to their Atlantic Records years. Some tracks were limited to “karaoke” or cover versions. Obviously licensing issues are still abound.
With the 9.99 option for mobile device use, you can use Spotify on your phone. While not necessarily a complete iTunes replacement, the caching of tracks/playlists onto your device for offline use is pretty cool. I was startled when the Spotify app detected my Android phone on the network and offered to prepare a wireless sync.
So far, I have been satisfied by Spotify enough to recommend it provided if you really like to listen to music. Even if you can get a hamstrung free account (those are currently invite only), you can still enjoy the vast library of music in an audio format that is better than MP3. Part of the impetus of Spotify was to create a fair way to obtain digital music without stealing. It’s reassuring that artists are being compensated for allowing their music to be included, though 0.004 cents per track played doesn’t sound that impressive but when you consider the growing user base in Europe already consists of ten million, it still may be quite substantial.












































